Rajalingam Manickavasan,
a renowned social media consultant / trainer and also the founder of toss
digiconsult a social media agency in Chennai conducted his workshop
on Social Media Marketing on 11th of April 2016 at Hotel Courtyard Marriott in Chennai.
Speaking about the workshop, Rajalingam
Manickavasan said “The main idea behind the workshop was to teach the
importance of social media marketing in meeting the marketing goals and
objectives of a brand, and also to help the brand managers and brand owners
make informed decisions about how to incorporate social media marketing in
their marketing plan. This
workshop’s main aim was to empower the participants to master social media
marketing and know everything about how to advertise on the ever-growing online
medium.”
The workshop
addressed on jobs and career growth opportunities in digital marketing
industry. The workshop focused on
bridging the gap in demand and supply of digital marketers today.
Speaking about the workshop, Mr.Rajalingam Manickavasan said
“It is vital for people involved in marketing to know about what tools are
available on digital media and how to use them to devise and implement a social
media plan to match their sales objectives.”
The workshop also covered topics such as
why Social Media Marketing should be integrated with the overall IMC
Plan and the ways a brand can be promoted on social media were discussed. The
importance of business owners having knowledge about what and what not to be
used when it comes to Social Media Marketing was stressed in the workshop.
Mr.Rajalingam also added,
“This Social Media Marketing workshop is a part of our company’s
social media workshop series. The company will be organizing many more such
workshops on social media marketing in the future targeting the entrepreneurs,
students, professionals of corporate organizations working in marketing,
advertising and PR domains.”